| Wife / Long-term partner | Diamond studs, tennis bracelet, gemstone pendant in her birthstone or favorite color, eternity band | Pieces that do not match her existing jewelry metal preference |
| New girlfriend | Delicate pendant, simple gemstone studs, dainty bracelet | Engagement-style rings, overly expensive pieces early in the relationship |
| Mom | Birthstone jewelry (especially with children's birthstones), pearl earrings, classic pendant | Trendy pieces she will not wear — classic always wins for moms |
| Daughter (teen) | First diamond studs, initial pendant, delicate chain, birthstone ring | Anything too mature or heavy — keep it youthful and wearable |
| Friend | Birthstone studs, simple silver pendant, fun gemstone earrings | Anything too personal or intimate (hearts, initials) unless very close |
| Sister | Matching birthstone pieces, trendy stacking rings, hoop earrings | Nothing specific — sisters are usually the easiest to shop for |