How to Choose a Chain
A chain is the foundation of any jewelry collection. Worn alone as a statement piece, layered for texture, or paired with a pendant — the right chain enhances any look. Here is what to consider when choosing yours.
Chain Styles
Cuban link chains (also called curb chains) are flat, interlocking links that lay smoothly — the most popular and versatile style. Rope chains twist for sparkle and texture. Figaro chains alternate short and long links for a classic Italian look. Franco chains feature a tight V-pattern that is extremely strong and kink-resistant. Box chains are sleek and contemporary, perfect with pendants.
Choosing Your Metal
Gold chains are the most popular choice — available in 14K and 18K, in yellow, white, and rose gold. 14K is more durable for daily wear; 18K has a richer color. Platinum chains are the pinnacle of durability and luxury — naturally white, hypoallergenic, and heavier than gold. Silver chains offer classic style at an accessible price point.
Length & Width Guide
For women, 18 inches is the most popular length (sits at the collarbone). For men, 20–24 inches is standard. Thinner chains (1–2mm) are delicate and elegant; medium widths (2–3mm) offer a versatile balance; bold chains (3–6mm) make a statement. Visit our necklace length guide for visual charts sized for both men and women.