How We Handle Your Data
Information we collect
When you place an order or create an account, we collect the information needed to complete your transaction and provide customer service. This includes:
- Name, email address, phone number, and shipping/billing address
- Payment information (processed securely through Authorize.Net — we never store your full card number)
- Order history and product preferences
- Communications you send to us (emails, phone calls, chat messages)
How we use your information
We use the information we collect to:
- Process and fulfill your orders, including shipping and delivery notifications
- Communicate with you about your order status and provide customer support
- Send marketing emails and SMS messages (only with your consent — you can opt out at any time)
- Improve our website, products, and services
- Prevent fraud and protect against unauthorized transactions
Cookies and tracking
Our website uses cookies to provide a better shopping experience. These include:
- Essential cookies — Required for the site to function (shopping cart, login sessions, checkout)
- Analytics cookies — Help us understand how visitors use the site so we can improve it (Google Analytics)
- Marketing cookies — Used to deliver relevant advertisements and measure campaign effectiveness
- Cart reminder cookies — Track items in your cart so we can send SMS reminders if you leave without completing your purchase
You can control cookies through your browser settings. Disabling essential cookies may affect your ability to use the shopping cart and checkout.
Email and SMS marketing
We use Klaviyo to manage our email and SMS marketing. When you subscribe to our mailing list or provide your phone number at checkout, you may receive promotional messages about new products, special offers, and jewelry guides. Every message includes an unsubscribe link or reply STOP option. We honor all opt-out requests immediately.
Sharing your information
We never sell your personal information. We share data only with trusted service providers who need it to fulfill our obligations to you:
- Authorize.Net — Secure payment processing
- USPS / FedEx — Shipping and delivery
- Klaviyo — Email and SMS marketing (only if you opted in)
- Google Analytics — Website analytics (anonymized data)
These providers are contractually required to protect your data and may not use it for any purpose other than the services they provide to us.
Data retention
We retain your order history and account information for as long as your account is active or as needed to provide you with customer service, warranty claims, and upgrade credits. If you request account deletion, we will remove your personal data within 30 days, except where we are required by law to retain it (e.g., tax and financial records).
Your rights
You have the right to:
- Access the personal data we hold about you
- Correct any inaccurate information
- Request deletion of your personal data
- Opt out of marketing communications at any time
- Object to the processing of your data for certain purposes
To exercise any of these rights, contact us using the information below. We will respond to all requests within 30 days.
Contact us
If you have questions about this privacy policy or want to make a data request:
Email: [email protected]
Phone: 1-877-872-9909
Hours: Monday–Saturday, 10:00 AM–5:00 PM ET
Changes to this policy
We may update this privacy policy from time to time. When we make significant changes, we will notify you by email or by posting a notice on our website. Your continued use of the site after any changes constitutes your acceptance of the updated policy.
Related policies:
Security Policy •
Terms of Use •
Shipping Policy •
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