Platinum Fashion Chains

Introducing the Fashion Chains, a refined expression of taste and quiet confidence. Precise lines and thoughtful contours reflect a legacy of masterful artisanship. Engineered for intuitive comfort and sleek functionality without compromise. Built to the highest standards, it promises unwavering quality and lasting beauty. For those who collect experiences, not things—this is the one to keep.

Platinum Chains Buying Guide

Platinum is the pinnacle of chain metals—rarer than gold, naturally white, and incredibly durable. It costs more for good reason. Here's what you need to know.

Why Platinum?

Platinum offers advantages no other metal can match:

Purity: Jewelry platinum is typically 95% pure (compared to 58-75% for gold alloys).
Durability: Doesn't wear away over time—metal that scratches off stays in the piece.
Hypoallergenic: Won't cause skin reactions. The safest metal for sensitive skin.
Natural color: Stays white forever. No rhodium plating needed like white gold.
Prestige: The premier choice for fine jewelry.

The main drawback is weight—platinum is dense, so chains feel heavier than gold.

Platinum vs. White Gold

Both look similar, but they're very different:

Color longevity: Platinum stays white naturally. White gold needs periodic rhodium replating.

Durability: Platinum displaces rather than wears away. Scratches can be polished out without losing metal.

Weight: Platinum is heavier—some love this, others don't.

Price: Platinum costs 40-60% more than white gold for equivalent pieces.

Maintenance: Platinum develops a natural patina over time. Some like it; others prefer to have it polished.

For chains you'll wear daily for decades, platinum's durability often justifies the premium.

Best Chain Styles in Platinum

Platinum's strength makes it excellent for:

Cable chains: Classic look, showcases platinum's shine.
Box chains: Clean lines, very durable.
Wheat chains: Flexible and comfortable.
Curb chains: Bold look, handles weight well.

Platinum allows for thinner, more delicate chains than gold because of its superior strength. A thin platinum chain can be worn daily where an equivalent gold chain might be too fragile.

Understanding Platinum Grades

PT950: 95% platinum, 5% other metals. The standard for jewelry.
PT900: 90% platinum. Slightly harder, still excellent.
PT850: 85% platinum. Less common, still valuable.

Higher numbers mean more platinum content. PT950 is the most common and offers the best balance of purity and workability.

Look for the stamp on your chain—"PT950," "950 Plat," or similar markings.

Care and the Patina Question

Platinum develops a "patina"—a soft, satiny finish from micro-scratches. Some people love this lived-in look; others prefer high polish.

If you like patina: Just wear it. The look develops naturally.

If you prefer shine: Periodic professional polishing restores the mirror finish. Unlike gold, you're not losing metal—just re-smoothing the surface.

Cleaning: Warm soapy water and soft cloth work fine. Platinum is tough but deserves gentle care.

Investment Perspective

Platinum is about 30 times rarer than gold:

Value stability: Platinum prices fluctuate but the metal holds intrinsic value.
Longevity: A platinum chain can last multiple generations with proper care.
Resale: Pure platinum content (95%) makes value calculation straightforward.

For heirloom pieces meant to be passed down, platinum's durability and timeless appeal make it the strongest choice.