Diamonds range in color from completely colorless, to vibrant red, blue, green, orange, pink, purple, yellow, brown, and even black. Diamonds with a natural body color other than light yellow, light brown or light gray are called fancy color diamonds. Fancy color diamonds are very rare, and therefore command much higher prices.
People are more familiar with diamonds that fall into the colorless to light yellow or brown category. We call this category the "normal" range. The "normal" color range for diamonds uses a scale that starts with "D" (least amount of color) and ends with "Z" (most amount of color). The color grade of a diamond refers to how closely its body color approaches colorlessness. The price can vary greatly depending on the color of your diamond. D (colorless) color diamonds are more rare than Z (light yellow, light brown or light gray), and therefore, more expensive. USA Jewels focuses its diamond purchases away from the brown variety. We believe that consumers can get more for their money by keeping to the colorless to light yellow category. Brown stones are very abundant. Yellow stones are less and colorless less than that.

To give you a better idea of the breakdown of the color scale, here is how they are grouped together: